1. Information We Collect

The information we collect depends on how you interact with MAMS and may include the following:

2. How We Collect Information

We may collect information:

• Directly from you when you create an account, place an order or contact us
• When you subscribe to marketing communications
• When you communicate through WhatsApp, telephone, email or social media
• Automatically through cookies and similar technologies
• From payment gateways and banking partners
• From courier, logistics and delivery partners
• From website-hosting, analytics and advertising providers
• From other service providers engaged to operate our website and fulfil orders
• From publicly available sources where collection is lawful

3. How We Use Your Information

MAMS may use personal information to:

• Create and manage your customer account
• Accept, verify and process orders
• Confirm payments
• Prepare invoices and transaction records
• Pack, dispatch and deliver products
• Provide shipment and delivery updates
• Process cancellations, exchanges, returns and refunds
• Provide sizing, fitting and product-selection assistance
• Respond to questions, complaints and customer-service requests
• Communicate through telephone, email, SMS or WhatsApp
• Send order confirmations, OTPs and account-security messages
• Detect fraudulent, suspicious or unauthorised transactions
• Protect our website, customers and business
• Improve our website, products and customer experience
• Analyse website traffic and shopping preferences
• Maintain stock, accounting and business records
• Send marketing communications where permitted
• Comply with taxation, GST, accounting, consumer-protection and other legal requirements
• Respond to lawful requests from government, courts or regulatory authorities
• Establish, exercise or defend legal claims

Maternity-related preferences voluntarily provided by you will not be used for unrelated purposes.

4. Consent and Withdrawal

Where consent is required, MAMS will seek consent through clear and affirmative action.

You may withdraw consent for optional processing, including promotional communications, by:

• Using the unsubscribe option in an email
• Replying “STOP” where such an option is available
• Updating your account preferences
• Contacting MAMS through the details provided in this Privacy Policy

Withdrawal of consent will not affect processing already undertaken before the withdrawal.

MAMS may continue to process or retain information where necessary to:

• Complete an existing order
• Deliver a purchased product
• Process a return, exchange or refund
• Handle a customer complaint
• Prevent fraud or security incidents
• Comply with legal, taxation or accounting requirements
• Establish or defend legal rights

5. Sharing of Personal Information

MAMS may share personal information only where reasonably necessary with the following categories of recipients.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

7. Marketing Communications

MAMS may send promotional communications through email, SMS, telephone or WhatsApp where permitted and based on your communication preferences.

Marketing communications may include:

• New-product announcements
• Maternity-wear collections
• Feeding and nursing-wear collections
• Discounts and promotional offers
• Restock alerts
• Abandoned-cart reminders
• Customer surveys
• Seasonal campaigns

You may opt out of promotional communications at any time.

Even after opting out, you may continue to receive necessary non-promotional messages concerning:

• Orders
• Payments
• Deliveries
• Returns
• Exchanges
• Refunds
• Account security
• Customer complaints

8. Data Retention

MAMS retains personal information only for as long as reasonably necessary to:

• Complete orders
• Provide customer support
• Process returns, exchanges and refunds
• Maintain invoices and transaction records
• Meet taxation, GST and accounting requirements
• Resolve complaints and disputes
• Prevent fraud
• Investigate security incidents
• Establish or defend legal claims
• Comply with applicable law

When information is no longer required, MAMS will take reasonable steps to delete, anonymise or securely restrict it.

Some information may remain temporarily in secure backups until the normal backup-deletion cycle is completed.

9. Security of Personal Information

MAMS uses reasonable technical and organisational measures designed to protect personal information from:

• Unauthorised access
• Accidental loss
• Misuse
• Unauthorised alteration
• Unauthorised disclosure
• Destruction
• Cybersecurity incidents

Security measures may include:

• Secure website connections
• Restricted access to customer information
• Password and authentication controls
• Encrypted or protected storage
• Website-security monitoring
• Data backups
• Access controls for service providers

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

Customers should not share their account password, OTP, UPI PIN, CVV or banking password with anyone, including anyone claiming to represent MAMS.

10. Your Privacy Rights

Subject to applicable law and reasonable identity verification, you may request:

• Confirmation of whether MAMS processes your personal information
• A summary of personal information being processed
• Correction of inaccurate or misleading information
• Completion of incomplete information
• Updating of outdated information
• Deletion of information that is no longer required
• Withdrawal of consent for consent-based processing
• Information concerning the parties with whom data has been shared, where applicable
• Grievance redressal concerning the handling of your information
• Nomination of another individual to exercise applicable privacy rights in the event of death or incapacity, where legally available

To make a request, contact MAMS using the grievance details in Section 17 and provide:

• Your name
• Registered mobile number or email address
• Relevant order number, where applicable
• A clear description of your request

MAMS may request additional information to verify your identity before processing the request.

A request may be declined or restricted where processing or retention is necessary:

• To complete an existing transaction
• To process a refund or complaint
• To comply with applicable law
• To prevent fraud
• To protect another person’s rights
• To establish or defend a legal claim

11. Children’s Privacy

The MAMS website and purchasing services are intended for individuals who are at least 18 years old.

Products intended for babies or children must be purchased by a parent, lawful guardian or other responsible adult.

MAMS does not knowingly allow children to:

• Independently create customer accounts
• Independently place orders
• Submit payment information
• Provide personal information without appropriate adult involvement

Where MAMS becomes aware that personal information has been provided by a child without appropriate parental or guardian involvement, reasonable steps will be taken to delete or restrict that information unless retention is required by law.

12. International Processing and Storage

Some website, hosting, analytics, communication, payment or cloud-service providers may process or store information using systems located outside India.

Where information is processed outside India, MAMS will take reasonable steps to ensure that such processing is subject to applicable legal, contractual, organisational and security requirements.

13. Third-Party Websites and Services

Our website may contain links to:

• Payment gateways
• Courier-tracking websites
• Social-media platforms
• WhatsApp
• Other third-party websites or services

MAMS is not responsible for the privacy, security or content practices of independent third parties.

You should review the privacy policies of third-party websites before providing information to them.

14. Product Reviews and Public Content

Where you submit a product review, testimonial, photograph or other content for publication, the information you choose to publish may become visible to other website visitors.

Please do not include personal contact information, medical information or other confidential information in a public review.

MAMS may moderate, decline or remove reviews containing:

• Personal information
• Abusive or unlawful content
• Misleading statements
• Spam
• Unrelated promotional material

15. Changes to This Privacy Policy

MAMS may update this Privacy Policy to reflect changes in:

• Website functionality
• Products and services
• Payment or delivery providers
• Business practices
• Technology
• Applicable laws and regulations

The updated policy will be published on this page with a revised “Last Updated” date.

Material changes may also be communicated through the website, email or other appropriate means.

16. Governing Law

This Privacy Policy is governed by the laws applicable in India.

Any dispute will be subject to the jurisdiction of the competent consumer commission, court, authority or tribunal having jurisdiction under applicable law.

Nothing in this section restricts any mandatory right or remedy available to a consumer under Indian law.

17. Grievance Redressal and Privacy Contact

MAMS has designated one primary partner and three alternate partner contacts to receive and handle customer and privacy complaints.